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Interview: Keepsake the Label's Carmen Dugan

Interview: Keepsake the Label's Carmen Dugan

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Keepsake the Label Head Designer Carmen Dugan lets BNKR in on her daily rituals, favourite haunts and the inspiration behind their June collection Immerse BNKR: The first thing you do when you wake up in the morning? Carmen: I try to make it to early morning kickboxing classes. It gives me the energy I need to make it through the rest of my busy day.

What’s a normal day at work for you? Every day is different! I could be doing anything from fabrication to fittings, to sitting in on meetings. The only consistent thing in my day is coffee - very necessary.

Tell us about ImmerseImmerse is seriously feminine. Featuring delicate lace styles and a bright watercolour floral; strength is maintained through the use of more structured styles, twist detail and neutral prints.

Keepsake's Immerse editorial ft. Rachel Rutt

What are your top three picks from the range? I love the Adorn Dress, tie-waist High Tide Dress and All You Need Skirt in painted stripe.

 

Go-to soundtrack for photoshoot day? My best shared secret is the Pandora Radio Station: ‘Dilemma’ - Nelly feat. Kelly Rowland. It’s actually the best.

Time to unwind after a long week at work. Where do you head for a cheeky knock off? Lately I’ve been heading to Maybe Mae on Peel Street. It’s got a really cool, cosy vibe and is perfect walking distance from work.

Where could you be found lazing about on a Sunday afternoon? Probably at Bar 9 - my local coffee place or if it’s a summer’s day then I’ll be at the beach!

You can shop the latest from Keepsake here. Follow Carmen on Instagram @carmendugan_ + Keepsake @keepsakethelabel.

Words: Stephanie Dugan
Behind the Lens: James Hartley

Behind the Lens: James Hartley

Behind the Lens: Gretl Watson-Blazewicz

Behind the Lens: Gretl Watson-Blazewicz