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Classics: The LWD

Classics: The LWD


Look, we know you love your faithful LBD - but just trust us when we say it's safe to pop it back in the wardrobe. There's a new classic on the block - the LWD (aka Little White Dress). We recommend you add to your rotation stat. Bright, transseasonal and oh so fresh, these are our pick to elevate any outfit, no matter the weather. Heading into spring? Go for lightweight fabrics and breezy silhouettes - shirt dresses and easy shifts are your new best friends. Fall just around the corner? Long sleeve knit dresses are perfect for those kinds of chilly days, or layer up with pants and skirts when it really sets in.

And PSA - if you don't quite trust yourself to keep one of these babies immaculate from AM to PM, try a durable fabric like jersey, where any mishaps can be easily removed (or just steer clear of the red wine + bolognaise for the night).

Read on for our style rundown + see more LWDs here.



L A Y E R   U P

A white dress doesn't have to look matrimonial - if you're going for a luxe or sheen fabric, make sure the cut is a stand out. Try layered maxis or plunging necklines to avoid confusion you might be on your way to say 'I do'. Get double the wear from any style by teaming with pants or a skirt on top, or alternatively try a shirt dress open over a crop top and jeans.


P M   P E R F E C T I O N

Event dressing - a bit of a struggle at the best of times. Slip into something crisp and white + you'll feel fresh no matter the day you've had. We're loving high necklines, fit and flare style or subtle lace.

T H E   M I D I

Keep it light and carefree with the transseasonal midi. Whether it's a structured shirt dress or easy breezy linen, lightweight fabrics are your friend here.

Lookbook-July ; Summer ; Digital ; Hi Res - Web-58


T H E   W R A P   D R E S S

There's a reason Diane von Furstenberg's creation was an instant hit - this is a style worth spending your pennies on. Feeling bold? Get on board with lingerie-as-daywear and wrap yourself in a Keepsake robe.

R E T R O   M I N I S

Bell sleeves, funnel necks + shift styles - slip into a dress inspired by the retro revival.


Images: WGSN, Vogue, Fabsugar, C/MEO COLLECTIVE, Keepsake the Label, Finders Keepers the Label, The Fifth Label.  

Words: Lucy Ahern.













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